Virtual Recruitment Strategies
Before COVID-19, some companies already had some virtual recruitment strategies in place, but now, more and more companies are actively recruiting, hiring and on-boarding without ever meeting candidates face to face.
The good news is that, thanks to technology, it’s not as hard as you might think to make the shift to virtual recruitment strategies. The key is to stick to your basics, according to Celia Harper-Guerra, global VP of talent acquisition for Sprinklr, an enterprise software company. You need to identify the foundation for your recruitment philosophy, she says, and then apply that to the virtual world.
If you want to keep your talent pipeline flowing and continue hiring during social distancing mandates, here’s how to do it step-by-step with virtual recruiting.
Host Virtual Open Houses and Job Fairs
If “meet and greets” are part of your recruitment strategy, you can still do them virtually. Hosting live video conferencing meetings where you invite prospective candidates to “meet” your hiring managers, do virtual office tours, and have Q&As with various team members are all great ways to engage with talent and give them a chance to learn more about your company.
Start With Phone Interviews
Screening candidates with promising CVs or who have shown interest in your company is still a vital step toward finding good candidate matches. Typically, the recruiter will learn as much as they can about the individual before they decide whether it’s someone they want to pursue. If so, they may set up a second conversation through a phone conversation or two, since it is still early on.
Get Comfortable With Video Interviews
While many companies, including Sprinklr, have already gotten used to doing video interviews, some still need to shift their perceptions, explains Diane Adams, Sprinklr’s chief culture and talent officer and former Cisco HR VP. Since you are seeing people in their home environment, rather than a conference room, it provides a unique opportunity to make the interview experience more personal. Video allows you to get to know the person before you even get to their competencies, she says.
For example, you might notice something on their desk or art hanging in the background that can spark a conversation related to the company’s culture and values. For many companies, this is not a natural way of interviewing. Adams suggests that people practice conducting video interviews and hiring managers get trained if they haven’t done it before.
Virtual interviews also have the benefit of recording features so that other team members who aren’t in the meeting can review and share their feedback.
Be Ready for Remote On-boarding
On-boarding in a virtual environment can definitely work—just ask companies that hire and manage remote workers. If you haven’t done it before, the notion of a new person starting without coming into an office and meeting with a team in person might sound odd. However, having a solid plan about what they’ll do on day one, week one and week two is key.
Make sure new hires have a thorough welcome email, as well as everything they need from HR. Set up virtual meetings with managers and team members, and ensure that all technology and tools are ready to go on day one.
Virtual Recruitment Strategies and Legal Considerations
In some ways, virtual interviews raise the same legal issues as traditional recruitment methods. However, video interviews leave a digital footprint that could more easily show up in a courtroom. Whether the interview process is conducted by a recruiter, a prospective supervisor, or an online “pre-screen” computer programme, interview questions must not violate UK anti-discrimination guidelines when it comes to maintaining a legal hiring process.
Generally, job ads, recruiting methods, the application process and interview questions may not discriminate on the basis of a candidate’s protected characteristics, which include:
- Age
- Gender reassignment
- Being married or in a civil partnership
- Being pregnant or on maternity leave
- Disability
- Race including colour, nationality, ethnic or national origin
- Religion or belief
- Sex
- Sexual orientation
As with traditional recruitment strategies, employers should work with employment specialists and human resource professionals to ensure that their interviewing techniques and questions are lawful and appropriate. Also, make sure the interviewers and decision-makers are trained in non-discrimination practices. An innocent mistake can still have dire consequences for your company.
Keep to Your Process
Just because you’re changing the medium doesn’t mean you should change your hiring process. If you normally have your candidates go through six interviews, then you should continue that. Ask the same questions that have worked for you in the past, while allowing for a bit more personalisation that may happen as a result of the intimate setting of the person’s home.
Virtual recruitment strategies are important tools in the toolbox. They can help companies hire remote workers from all over the world without having to worry about flying people in for meetings. And in the case of a national crisis or company-specific issue, the recruiting process can continue without a hitch.
Are You Recruiting Virtually or Face-to-Face? Either Way, Monster Has You Covered
There’s never a one-size-fits-all solution when it comes to running your business or recruiting new hires. Some companies choose to cast a wider net through virtual recruitment, while others may prefer the in-person approach. It is your call, but everyone can use some help perfecting their methods. Let us help you get started today by posting your job listing for free on Monster.
Legal Disclaimer: This article is not intended as a substitute for professional legal advice. Always seek the professional advice of a solicitor regarding any legal questions you may have.