How to Improve Your Company’s Website Recruitment
Your company’s website design plays many roles: shop window, customer service portal and advertising board, to name a few. It is also a recruitment tool where many job seekers go to learn more about your organisation. They want to understand your company’s values, purpose, and culture – in other words, your employer brand.
Here are some things that job seekers look for on a website when researching companies and ways to connect with them through an effective website recruitment plan.
1. A Recruitment Tool That Demonstrates Who You Are
Job seekers will want to know all about your company, starting with the basics of your organisation. They will come to your job website looking for information about your organisation’s history, founders, location, markets served, current employees and so on.
Team member biographies can help tell your company’s story, especially when presented in a visually engaging and friendly way. These synopses give job seekers insight into the experiences and skills that help people succeed at your organisation while providing a sense of your company culture.
2. Show What You Stand For
Job-seekers, especially millennials, are looking for employers that have a clear mission statement and strong values. Your website recruitment is a great way to let potential candidates know what is important to your company and how you empower employees to live those values through their work.
Your mission, values, and other motivations should permeate the job website and should not just be showcased in the HR-related sections. Are they mentioned repeatedly in your blog? Has your organisation won awards related to your company values? Include your purpose throughout your company’s website design and applicants will better understand your organisation and its mission.
3. Share What It is Like to Work There
Visitors who are researching your company as job seekers will want to know what a typical workday is like. Developing a plan for website recruitment tool that includes a “day in the life of” with office photos or video job descriptions provides candidates a clear picture of what it would be like working for you. Employee testimonials or blog posts can give first-person descriptions of your company culture and the sort of traits that could make candidates a good fit.
Companies can attract candidates by giving them the opportunity to work with a group of people with a common cause.
4. Do Not Bury Postings in Your Job Website
If a candidate cannot find a listing on your site, it is unlikely they will follow through with an application. Too often, corporate sites bury their open positions in deeper layers of their site which frustrates the search process for candidates. That is why good company website design matters more than ever.
Ensuring that your company’s website design is user friendly – especially for the mobile experience – will help turn your site into a more efficient job recruiting website. The career section of your company website should quickly direct visitors to positions that are currently open and should provide them with clear direction regarding the steps they can take to apply.
5. Simplify the Application Process
Potential job candidates will see your website as an extension of your company. A hard-to-use or onerous application process can colour how they see you as an employer. Mobile users who cannot find a mobile application option will also feel discouraged.
The days of confusing and time-consuming application portals requiring both a CV attachment and then the manual entry of everything included in the same CV is embarrassingly outdated and will not reflect well on your company culture. Poor company website design is an ineffective recruitment tool and can give the impression that a company is behind the times.
Are You Ready to Boost Recruitment?
Companies that understand website recruitment are on the right path to revitalising their overall hiring strategy. With the right partner you can accelerate not just recruitment, but your hiring process as well. When you’re ready to hire your next employee, find out how you can jump start the process with a free job listing on Monster.