Employer branding

Knowing how to talk about your company is vital when it comes to recruiting the right talent for your team. Here you’ll learn more about employer branding, from creating value propositions to communicating your core values.

Featured guides

A recruiter is fedup waiting for a candidate
Spotlight: How To Make Better Hires By Focusing On First Impressions
First Impressions: The Key to Attracting Top Talent We all know first impressions count in recruitment.: If a candidate turns up late, shabby, and ill-prepared, while there may be forgivable extenuating circumstances, it probably harms their chance of landing the job. But remember – the first impression candidates form about your company significantly impacts their...
Diversity and inclusion are key to effective recruitment
How to Write Job Adverts With Diversity and Inclusion
As recruiters, we have a responsibility to create diversity and promote inclusion. That needs to start with recruitment advertising.
How can I build a talent pool?
You need a good group of candidates to pick from in order to help you put the right people in the right jobs.
A manager conducting a stay interview, which is just one part of a comprehensive employee retention strategy.
Fine-Tune Your Employee Retention Strategy
Don't lose your best talent. Improve your employee retention strategy and win back your best employees. Post your job openings and more at Monster.

All guides

Fine-Tune Your Employee Retention Strategy
Don't lose your best talent. Improve your employee retention strategy and win back your best employees. Post your job openings and more at Monster.
How to Write Unbiased, Inclusive Job Descriptions
Make every qualified candidate feel welcome in your company, beginning with inclusive job descriptions. Post job openings for your company with Monster.
Writing the Perfect Welcome Email to New Employees
A welcome email to new employees will get them ready for their first day and help them get quickly integrated. Post job openings and more at Monster.co.uk.
How to Improve Your Company’s Website Recruitment
Attract quality candidates with a new approach to website recruitment. Learn how a few small changes to your company's website design can have a big impact.
Use These Six Values To Build An Effective Employer Brand

Your recruitment process needs to speak to the values that motivate good candidates. Monster has been working with behavioural scientist Richard Shotton, including in our recent webinar “Applying Behavioural Science to Recruitment“. Richard’s research shows candidates are most strongly motivated by extrinsic values, rather than simply intrinsic values like salary. You can read more about…

How to Write Job Adverts With Diversity and Inclusion
As recruiters, we have a responsibility to create diversity and promote inclusion. That needs to start with recruitment advertising.
Applying Behavioural Science to Recruitment

 Applying Behavioural Science to Recruitment Webinar – Wednesday March 25th, 11am “Behavioural science is the study of how people actually behave – rather than how they claim to behave” – Richard Shotton Ultimately, recruitment is a process about understanding human behaviour.  There are a wealth of Behavioural Science studies, experiments and advice you can apply….

5 Steps to attract the best talent for your company

How to attract the best talent for your company We all understand the importance of having great people working for us. With a talented and motivated team on board, your business is far more likely to be successful. This means recruiting and obtaining the right people for your business is just as vital as managing…

Spotlight: How To Make Better Hires By Focusing On First Impressions

First Impressions: The Key to Attracting Top Talent We all know first impressions count in recruitment.: If a candidate turns up late, shabby, and ill-prepared, while there may be forgivable extenuating circumstances, it probably harms their chance of landing the job. But remember – the first impression candidates form about your company significantly impacts their…

How can I make my job advert more attractive?

Candidates will spend many hours trawling through hundreds of adverts, many indistinguishable from the next. You need to make yours stand out.

What benefits can I use to tempt a candidate?

Once upon a time, perks were special favours granted to the chosen few, such as corner offices with a window, and a key to the executive wash room.

How can I build a talent pool?

You need a good group of candidates to pick from in order to help you put the right people in the right jobs.

What is the best way of communicating employee experiences?

When looking to attract new candidates many companies include testimonials from their current employees to describe their working environment.

How do I use the company brand to attract candidates?

To best leverage a company brand, you first need to leverage the creators and gatekeepers of the brand – your marketing department.