The Best Recruitment Strategies To Hire Right Now
In the era of instant gratification and information overload, job seekers expect a seamless, engaging, authentic recruitment experience. Adapting your recruitment strategy to meet these new expectations will significantly improve your ability to attract top talent and hire right now. That means using technology to deliver a genuine and engaging message.
The Future is Already Now
Generation Z has entered the workforce, bringing unique expectations and demands. However, they are also raising awareness of these demands with older workers. Many older workers are resetting their expectations on work-life balance following the Gen-Z lead. Either way, understanding their preferences is increasingly essential for recruitment:
- Flexibility and Well-being: Gen Z highly values work-life balance and mental health. Flexible working arrangements and wellness programs aren’t just attractive benefits but deal breakers. 41% of Gen Z and 40% of Millennials – the majority of the workforce – say they will only apply for jobs that offer flexibility.
- Values and Ethics: They are attracted to companies with solid commitments to Diversity, LGBTQ+ Sustainability and Social Responsibility. They will unforgivably expose companies they find greenwashing or only giving token support.
- Mobile-First: Everyone expects mobile-friendly application processes now. Younger workers and graduates are highly responsive to instant updates and feedback via their phones.
- Video Content: Social videos showcasing company culture, job roles, and employee testimonials can be highly effective, and authenticity is far more important than polish. But be warned—a positive or negative stitch can make or break you.
- Artificial Intelligence: Candidates are using AI to help them land jobs, and you can do little to stop it. This goes beyond help writing CVs—AI Can research companies, listen to interview questions and prompt answers on a live call and potentially even have AI avatars take interviews for candidates and more.
Five Key Strategies
- Put Mobile First: Make sure that wherever you are sharing your jobs, they are mobile-optimised and will allow candidates to apply on their phone. Every job posted on Monster appears on our mobile apps, while Monster Seeker accounts help candidates find and apply for jobs on the go.
- Be AI Aware: You can’t stop it, so embrace it: understand it so you can tell if a candidate has used it badly, but don’t punish candidates who have used it well (unless they are dishonest). Candidates who can use AI to help them land a job can use AI to help them deliver on a job. But be careful where you use it yourself – AI may make discriminatory decisions in screening candidates or writing job postings, which could leave you liable. Check out our free advice on how to write unbiased, inclusive job descriptions.
- Engaging Content: Create interactive and engaging social content that resonates with job seekers. This can include videos featuring your employees discussing their experiences, showcasing your company culture, and demonstrating job requirements in real-life scenarios. You don’t need high-production costs, it can be done with a phone a tripod and a free mobile app.
- Share your values: Build your employer brand message around your company culture and values, but make sure to deliver on the promises you make. Value based hiring will help attract and retain people who are the best-fit for your culture. Not sure where to start? Use our free guide.
- Interactive Tools: Implement tools that allow for real-time interaction and updates. This helps keep candidates engaged and informed throughout the recruitment process: it could be a chatbot, comment section or as simple as keeping on top of DMs but don’t leave them hanging.
Ready to Hire Right Now?
Incorporating these strategies into your recruitment process can help you attract and engage top talent more effectively, particularly among Gen Z. Monster regularly publishes more advice, tips, guides and support for recruiters so be sure to follow us for more advice and research. Ready to hire now? Post your job on Monster.