Public Relations Job Description Sample

This PR sample job description can be used to help you create a job advert that will attract candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and requirements.

Job Title: PR

PR Job Purpose:

Manages the public images of individuals and/or organisations. Plans, develops, implements, and assesses information and communication strategies that present a client to their clients, members of the public, and other interested parties. Promotes the dissemination of information throughout their public relationships firm.

PR Job Duties:

  • Develops and puts in place communication campaigns and strategies for clients
  • Plans public relations programs, including developing budgets
  • Helps clients develop and manage their brand identity
  • Monitors the public's opinions on clients and topical issues
  • Communicates client strategies and issues to management team
  • Represents clients in discussions with government departments, special interest groups, and other organisations
  • Responds to media and public enquiries
  • Arranges interviews with media outlets
  • Prepares and distributes press releases
  • Writes, edits, and produces newsletters, brochures, and other publications for clients
  • Assists clients with the preparation of annual reports, business profiles, and other corporate documents
  • Writes speeches and oversees the development of visual and multimedia aids for client presentations
  • Public speaking on behalf of clients at press conferences, media interviews, and presentations
  • Organises and manages special client events, such as open days, conferences, and fundraisers
  • Helps clients find suitable sponsors
  • Develops risk assessments and crisis management plans, and implements them to protect clients' reputations

PR Skills and Qualifications:

People Person, Good Problem-Solving Skills, Good Research Skills, Excellent Written and Oral Communication Skills, Superior Organisation Skills, Interest in Current Affairs, Deals Well with Stress, Basic Computer Skills including Understanding of Social Media and Design Software, Time Management Skills, Bachelor's Degree in Public Relations, Communications, Journalism, or Related Field.

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