Marketing Specialist Job Description Sample

This marketing specialist sample job description can be used to help you create a job advert that will attract candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.

Job Title: Marketing Specialist

Marketing Specialist Job Purpose:

Researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company�s marketing objectives. Uses marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Creates and develops new campaigns, advertising copy, and other marketing materials.

Marketing Specialist Job Duties:

  • Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
  • Presents findings to marketing teams to help guide the direction and activities of the department
  • Develops new marketing strategies and campaigns based on detailed analysis of market forces
  • Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
  • Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
  • Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
  • Provides expert direction and insight to marketing staff members throughout each project or campaign
  • Acts as a go-to resource for up-to-date, accurate research and market information
  • Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
  • Adjusts marketing plans as needed in response to data tracking efforts
  • Reports findings and results to upper management and executives

Marketing Specialist Skills and Qualifications:

Bachelor's Degree in Marketing, Business, or a Related Field, Creativity, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organisation, Multi-Tasker

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