Monster

Visibility Products Best Practices

When it comes to recruitment advertising, you want to make sure you’re in the right place at the right time with content that engages your target audience. Here are a few tips to get the most out of your visibility products.

  • Visually Appeal to Your Target Audience

    Think carefully about your target audience and use creative images and text that are relevant and enticing to them.

  • Consider Using a Video

    Video ads are often more engaging and can increase performance on media. It’s a great way to communicate a variety of messages instantly. Give an insight into your company culture, introduce your employees, take viewers on a guided tour, etc. Monster recommends keeping it to 30 seconds or less.

  • Build Your Employer Brand

    Is your employer brand well known? If not, we have solutions to help you tell your story, and drive traffic to it! Think about how you want candidates to remember your company and what it means to work there.

  • Review Your Landing Pages & Job Application Flow

    Is your job application flow easy to follow? Candidates will respond better to fewer clicks/steps to complete. Make sure it is mobile-friendly, as well, so that seekers can comfortably take action no matter the device they’re using.

  • Follow Job Ad Best Practices

    Is the job description well written and does it contain all relevant information? Does it clearly define the required skills and experience? Will candidates get a good sense of your company culture and know what you have to offer? Take a look at Monster’s Job Ad Best Practices to learn more.

What Does Success Look Like?

Visibility products Can:

  • Increase reach to candidates
  • Improve employer brand awareness
  • Lead to increased actions such as job views, or visits to a career site
  • Boost visibility of jobs, employer branding, or hiring events
  • Diversify your pool of applicants
  • Tell your company story
  • Drive traffic to a place where candidates can choose how to proceed