Custom Social Job Ads
Unlike our Standard Social Job Ads, which drive traffic to a single job ad, Monster’s Custom Social Job Ads are ideal if you are looking for a little more control on the ad content.
Sold on a cost-per-click basis, they are perfect to gain social media exposure by promoting anything you like: a job fair, a hiring event, your career page – or your employer brand.
Custom Social Job Ads Highlights:
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Precision Targeting
Target qualified candidates on Facebook, Instagram and Twitter. -
Better Exposure
Reach a number of guaranteed clicks to a link of your choice. -
Flexible Run Dates
You set the duration of your campaign. -
Full Customisation
All the components of the social ad are customisable, including pictures, videos, text, and where you want to drive traffic.
Let's review!
With Custom Social Job Ads you have the freedom to choose how your ad is designed:
1. Social Media Handle: Deploy the ads directly from your social channels or through Monster’s account
2. Engaging Description: Promote a personally crafted message
3. Image/Video: Provide your own company-approved image or video, or have Monster provide a stock image.
4. Headline: Write your own headline to generate interest and clicks.
5. Call to Action: Choose your call to action and decide where you want to send traffic.
Just provide us with the details below and Monster will handle everything – from ad creation to campaign implementation, to optimisation as it runs, and performance reporting.
It is best to deploy the ads from your own social media platforms.
You will need to authorise Monster to deploy the ads through your company’s social pages. This will place your company’s logo on the ad and has the added benefit of clicking back to your social media page.
You can also launch your social job ads from Monster’s social account if necessary.
Please Note: Your Custom Social Job Ads campaign will run on Facebook, Instagram and Twitter. However, you have the option to also pick and choose if you would prefer to only run your ads on Facebook or Twitter only.
When writing the messaging for your custom social job ad, the first two key areas listed below are viewable to mobile users. Maximum lenghts of texts:
1. Primary Text: max. 162 characters
2. Headline: max. 40 characters
3. Description max. 198 characters that will be viewable on desktop only.
However, we recommend max. 27 characters on the headline and description to best fit the format.
Add your own images or video (max 60 seconds).
Image specifications:
- 1200 x 628 pixels (minimum)
Please Note: For best performance, make sure your images include very little to no text. If you don’t want to provide any picture, you can also choose from Monster’s stock images.
Video design specifications:
- File Type: MP4, MOV or GIF.
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
Please Note: The platforms can accommodate longer videos, however for best performance we suggest to use a short video, ideally 15-30 seconds.
Choose a Call To Action button and provide a destination URL of your choosing – your Monster job ad, your career page or recruitment event.
Monster’s Media team will build the target group for you based on the information you provide. However, if you have any preferences you can specify the city and/or region and provide any additional keywords or skill requirements you’d like to target.
For example, for an entry-level sales role in London:
Interests = Sales and Entry-level job, Location: London