Getting Started with Recruitment Videos
According to Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. If you’re looking to attract top candidates and stay top of mind through the process, it’s time to consider your options.
Depending on the kind of production value you’re searching for, there are a range of options when it comes to finding the right solution for your video needs. In this article, we’ll break down a few options to consider, depending on the time, quality and spend available for this type of content creation.
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Do it yourself:
You can create recruitment videos with just a smart phone and a YouTube or Vimeo account – but your editing options may be limited depending on your phone’s capability. Plus, if branding is important to you, that’s an element that may come up short.
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Pay someone else to do it:
You can go straight to the top with a production company that specializes in recruitment videos and employer branding. This is a great option for companies with big budgets and little time to create video content.
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Do it yourself – with a little help:
If you’d rather meet in the middle, and don’t mind a do-it-yourself option with all the bells and whistles, you might want to check out video creator apps on your smartphone. You can create professional quality videos with all the bells and whistles – add your logo, brand colors, video clips, photos and more! There are a variety of options and price points available. With a little research, you’ll be sure to find an app that works for you.
No matter how you decided to create your recruitment videos make sure to upload them to YouTube or Vimeo so you can include them in all of your recruitment communications. It’s a great way to attract and engage top talent with an inside look into your company.